BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	41 511	-8.1%	16.2%	0.2	55 062 477	-7.0%	24.6%	0.4	-9.8%
MoM	199 959	-4.3%	15.8%	1.2	252 301 899	-2.7%	23.1%	1.8	-11.7%
YTD	902 775	-16.0%	9.9%	0.7	1 132 978 367	8.6%	14.0%	2.4	-22.4%
MAT	2 274 886	-16.5%	10.0%	0.5	2 656 971 499	11.3%	13.9%	2.3	-21.0%
KAPSIKAM
WoW	12 721	-13.7%	2.0%	-0.1	10 983 309	-13.0%	3.4%	-0.2	-8.0%
MoM	60 532	-3.5%	2.3%	0	51 403 899	-5.0%	3.8%	-0.2	-2.8%
YTD	299 630	-18.4%	2.4%	-0.3	254 976 054	7.3%	3.9%	0	-6.3%
MAT	756 617	-15.4%	2.4%	-0.1	595 964 752	16.6%	3.8%	0.4	-10.6%
VIPROSAL
WoW	9 280	-8.7%	1.4%	0	7 646 914	-7.6%	2.3%	0	-8.0%
MoM	39 024	-9.1%	1.4%	-0.1	31 081 289	-9.9%	2.2%	-0.3	-2.8%
YTD	197 489	-33.2%	1.5%	-0.6	157 551 496	-10.3%	2.3%	-0.4	-6.9%
MAT	524 379	-33.9%	1.6%	-0.5	387 224 512	3.0%	2.3%	-0.1	-11.0%
SULFARGIN
WoW	1 436	2.9%	0.4%	0	1 391 678	-0.1%	0.8%	0	-6.9%
MoM	5 165	-14.0%	0.3%	0	5 184 988	-15.2%	0.7%	-0.1	-0.6%
YTD	28 380	-23.5%	0.3%	-0.1	27 954 792	-4.8%	0.7%	-0.2	6.9%
MAT	73 018	-36.5%	0.4%	-0.2	67 708 480	-9.4%	0.8%	-0.2	5.7%
APILAC
WoW	497	-17.7%	21.0%	-2	434 100	-16.4%	64.1%	-2.7	-9.9%
MoM	2 688	-38.3%	21.1%	-8.5	2 367 613	-35.9%	64.8%	-8.5	-13.5%
YTD	17 492	-42.8%	26.6%	-12.9	14 778 887	-25.4%	70.3%	-7.2	-15.1%
MAT	45 612	-34.3%	26.7%	-10.5	36 708 112	-14.1%	69.7%	-5.5	-8.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	902 775	-16.0%	9.9%	0.7	1 132 978 367	8.6%	14.0%	2.4	-22.4%
KAPSIKAM	299 630	-18.4%	2.4%	-0.3	254 976 054	7.3%	3.9%	0	-6.3%
VIPROSAL	197 489	-33.2%	1.5%	-0.6	157 551 496	-10.3%	2.3%	-0.4	-6.9%
SULFARGIN	28 380	-23.5%	0.3%	-0.1	27 954 792	-4.8%	0.7%	-0.2	6.9%
APILAC	17 492	-42.8%	26.6%	-12.9	14 778 887	-25.4%	70.3%	-7.2	-15.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 274 886	-16.5%	10.0%	0.5	2 656 971 499	11.3%	13.9%	2.3	-21.0%
KAPSIKAM	756 617	-15.4%	2.4%	-0.1	595 964 752	16.6%	3.8%	0.4	-10.6%
VIPROSAL	524 379	-33.9%	1.6%	-0.5	387 224 512	3.0%	2.3%	-0.1	-11.0%
SULFARGIN	73 018	-36.5%	0.4%	-0.2	67 708 480	-9.4%	0.8%	-0.2	5.7%
APILAC	45 612	-34.3%	26.7%	-10.5	36 708 112	-14.1%	69.7%	-5.5	-8.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	41 511	-8.1%	16.2%	0.2	55 062 477	-7.0%	24.6%	0.4	-9.8%
KAPSIKAM	12 721	-13.7%	2.0%	-0.1	10 983 309	-13.0%	3.4%	-0.2	-8.0%
VIPROSAL	9 280	-8.7%	1.4%	0	7 646 914	-7.6%	2.3%	0	-8.0%
SULFARGIN	1 436	2.9%	0.4%	0	1 391 678	-0.1%	0.8%	0	-6.9%
APILAC	497	-17.7%	21.0%	-2	434 100	-16.4%	64.1%	-2.7	-9.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	199 959	-4.3%	15.8%	1.2	252 301 899	-2.7%	23.1%	1.8	-11.7%
KAPSIKAM	60 532	-3.5%	2.3%	0	51 403 899	-5.0%	3.8%	-0.2	-2.8%
VIPROSAL	39 024	-9.1%	1.4%	-0.1	31 081 289	-9.9%	2.2%	-0.3	-2.8%
SULFARGIN	5 165	-14.0%	0.3%	0	5 184 988	-15.2%	0.7%	-0.1	-0.6%
APILAC	2 688	-38.3%	21.1%	-8.5	2 367 613	-35.9%	64.8%	-8.5	-13.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца