Update: 03.06.2025
Last week: 21 week 2025 (19.05.2025 - 25.05.2025)
Last full month: April 2025
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | |||||||||
| WoW | 41 511 | -8.1% | 16.2% | 0.2 | 55 062 477 | -7.0% | 24.6% | 0.4 | -9.8% |
| MoM | 199 959 | -4.3% | 15.8% | 1.2 | 252 301 899 | -2.7% | 23.1% | 1.8 | -11.7% |
| YTD | 902 775 | -16.0% | 9.9% | 0.7 | 1 132 978 367 | 8.6% | 14.0% | 2.4 | -22.4% |
| MAT | 2 274 886 | -16.5% | 10.0% | 0.5 | 2 656 971 499 | 11.3% | 13.9% | 2.3 | -21.0% |
| KAPSIKAM | |||||||||
| WoW | 12 721 | -13.7% | 2.0% | -0.1 | 10 983 309 | -13.0% | 3.4% | -0.2 | -8.0% |
| MoM | 60 532 | -3.5% | 2.3% | 0 | 51 403 899 | -5.0% | 3.8% | -0.2 | -2.8% |
| YTD | 299 630 | -18.4% | 2.4% | -0.3 | 254 976 054 | 7.3% | 3.9% | 0 | -6.3% |
| MAT | 756 617 | -15.4% | 2.4% | -0.1 | 595 964 752 | 16.6% | 3.8% | 0.4 | -10.6% |
| VIPROSAL | |||||||||
| WoW | 9 280 | -8.7% | 1.4% | 0 | 7 646 914 | -7.6% | 2.3% | 0 | -8.0% |
| MoM | 39 024 | -9.1% | 1.4% | -0.1 | 31 081 289 | -9.9% | 2.2% | -0.3 | -2.8% |
| YTD | 197 489 | -33.2% | 1.5% | -0.6 | 157 551 496 | -10.3% | 2.3% | -0.4 | -6.9% |
| MAT | 524 379 | -33.9% | 1.6% | -0.5 | 387 224 512 | 3.0% | 2.3% | -0.1 | -11.0% |
| SULFARGIN | |||||||||
| WoW | 1 436 | 2.9% | 0.4% | 0 | 1 391 678 | -0.1% | 0.8% | 0 | -6.9% |
| MoM | 5 165 | -14.0% | 0.3% | 0 | 5 184 988 | -15.2% | 0.7% | -0.1 | -0.6% |
| YTD | 28 380 | -23.5% | 0.3% | -0.1 | 27 954 792 | -4.8% | 0.7% | -0.2 | 6.9% |
| MAT | 73 018 | -36.5% | 0.4% | -0.2 | 67 708 480 | -9.4% | 0.8% | -0.2 | 5.7% |
| APILAC | |||||||||
| WoW | 497 | -17.7% | 21.0% | -2 | 434 100 | -16.4% | 64.1% | -2.7 | -9.9% |
| MoM | 2 688 | -38.3% | 21.1% | -8.5 | 2 367 613 | -35.9% | 64.8% | -8.5 | -13.5% |
| YTD | 17 492 | -42.8% | 26.6% | -12.9 | 14 778 887 | -25.4% | 70.3% | -7.2 | -15.1% |
| MAT | 45 612 | -34.3% | 26.7% | -10.5 | 36 708 112 | -14.1% | 69.7% | -5.5 | -8.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 902 775 | -16.0% | 9.9% | 0.7 | 1 132 978 367 | 8.6% | 14.0% | 2.4 | -22.4% |
| KAPSIKAM | 299 630 | -18.4% | 2.4% | -0.3 | 254 976 054 | 7.3% | 3.9% | 0 | -6.3% |
| VIPROSAL | 197 489 | -33.2% | 1.5% | -0.6 | 157 551 496 | -10.3% | 2.3% | -0.4 | -6.9% |
| SULFARGIN | 28 380 | -23.5% | 0.3% | -0.1 | 27 954 792 | -4.8% | 0.7% | -0.2 | 6.9% |
| APILAC | 17 492 | -42.8% | 26.6% | -12.9 | 14 778 887 | -25.4% | 70.3% | -7.2 | -15.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 2 274 886 | -16.5% | 10.0% | 0.5 | 2 656 971 499 | 11.3% | 13.9% | 2.3 | -21.0% |
| KAPSIKAM | 756 617 | -15.4% | 2.4% | -0.1 | 595 964 752 | 16.6% | 3.8% | 0.4 | -10.6% |
| VIPROSAL | 524 379 | -33.9% | 1.6% | -0.5 | 387 224 512 | 3.0% | 2.3% | -0.1 | -11.0% |
| SULFARGIN | 73 018 | -36.5% | 0.4% | -0.2 | 67 708 480 | -9.4% | 0.8% | -0.2 | 5.7% |
| APILAC | 45 612 | -34.3% | 26.7% | -10.5 | 36 708 112 | -14.1% | 69.7% | -5.5 | -8.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 41 511 | -8.1% | 16.2% | 0.2 | 55 062 477 | -7.0% | 24.6% | 0.4 | -9.8% |
| KAPSIKAM | 12 721 | -13.7% | 2.0% | -0.1 | 10 983 309 | -13.0% | 3.4% | -0.2 | -8.0% |
| VIPROSAL | 9 280 | -8.7% | 1.4% | 0 | 7 646 914 | -7.6% | 2.3% | 0 | -8.0% |
| SULFARGIN | 1 436 | 2.9% | 0.4% | 0 | 1 391 678 | -0.1% | 0.8% | 0 | -6.9% |
| APILAC | 497 | -17.7% | 21.0% | -2 | 434 100 | -16.4% | 64.1% | -2.7 | -9.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 199 959 | -4.3% | 15.8% | 1.2 | 252 301 899 | -2.7% | 23.1% | 1.8 | -11.7% |
| KAPSIKAM | 60 532 | -3.5% | 2.3% | 0 | 51 403 899 | -5.0% | 3.8% | -0.2 | -2.8% |
| VIPROSAL | 39 024 | -9.1% | 1.4% | -0.1 | 31 081 289 | -9.9% | 2.2% | -0.3 | -2.8% |
| SULFARGIN | 5 165 | -14.0% | 0.3% | 0 | 5 184 988 | -15.2% | 0.7% | -0.1 | -0.6% |
| APILAC | 2 688 | -38.3% | 21.1% | -8.5 | 2 367 613 | -35.9% | 64.8% | -8.5 | -13.5% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs